Overview
Vexl was released in late 2022, and since then both users and the company have organized many meetups to help grow the network, build the user base, and help people build their local communities for cryptocurrency trading.
After the global launch, the next step and goal of this new website was to provide people with a clear framework that would help anyone across the world organize and build communities themselves — the exact same way Vexl did successfully in Czechia and Slovakia after the initial launch.
Research and ideation
Since Vexl had already organized several successful meetups, we understood the basic needs of the people organizing such events. The content and structure of the website partially came from hands-on experience and work with the users.
My first task was to shorten the framework, written by our PM, into a form that could be used for the meetups subpage. I came up with a first low-fi wireframe for the structure of the website, and then a first hi-fi basic version.
The idea was to split the main sections into "How to" sections and a section about possible support for potential organizers.
Iterations
We went through several rounds of iteration, playing with colors, typography, and other ideas and improvements.
Final version
This is the final version of the website. The key design points we settled on were the personal photo in the hero section, to better represent the idea of the meetup; reducing the slide section to boxes for simplicity; designing a map of previous meetups; simplifying the support section and adjusting its copy; and adding a carousel for photos.
This whole project used the design system, typography, and color scheme of the existing Vexl landing page.
Takeaways
This was the first real-life project I worked on that went to development and release, which was a great experience. It was great to see my own ideas developed from the start into a real product, and to learn about the cooperation between me as a designer, PM, and copywriter.
About Vexl
This project was part of my work for Vexl, which is part of SatoshiLabs. Vexl is a mobile application for P2P trading of Bitcoin, aiming to provide anyone with easy access to cryptocurrency via their own social network. The core values of the app are privacy — it's completely anonymous, with no data collection or KYC — and transparency, as the app is fully open-source.